Planning, Implementing and Evaluating Health Promotion Programs: A Primer - Softcover

McKenzie, James F.; Smeltzer, Jan

Softcover

ISBN 10: 0205200699 ISBN 13: 9780205200696

Publisher: Allyn & Bacon, 1996

Synopsis

This work provides background and application information needed to plan, implement and evaluate health promotion programmes in a variety of settings. Programmes in the areas of community health, medical care and worksites are examined in detail and presentes in an accessible format.

About this title

About the Author

Jim McKenzie was the first to come out with a book that combines program planning, implementing, and evaluating all in one place. A Professor at Penn State Hershey and a Professor Emeritus at Ball State University, he is Master Certified Health Education Specialist (MCHES). He also serves as the Coordinator of the Division Board of Certified Health Education Specialists of the National Commission for Health Education Credentialing.

 

Brad Neiger is the chair of the Health Science Department at Brigham Young University. Brad has also served in the field within the Utah State Department of Health and the National Health Institute.

 

Rosemary Thackeray is an Associate Professor also at Brigham Young University. She was brought on this edition of the text primarily to work on the marketing chapter, which is her area of expertise.

Edition details

• Publisher: Allyn & Bacon
• Publication date: 1996
• Language: English
• ISBN 10: 0205200699
• ISBN 13: 9780205200696
• Binding: Paperback
• Edition number: 2
• Number of pages: 324