This comprehensive treatment of communication principles is applied to letters, memos, reports, employment letters and resumes, and oral, nonverbal, and intercultural communication. The author presents theory, techniques, and applications to teach readers how to solve business and personal communication problems with an emphasis on effectiveness and ethics. The book is based on the premise that all elements of communication are interrelated and that the transmission and reception of meaning affect behavior.Easy-to-follow writing style along with a clear discussion of principles that includes many applications. The seventh edition of Successful Communication for Business and Management has been revised to include a reduction in the number of chapters from 21 to 18. The overall presentation has been updated where appropriate. And, the discussion of technology now reflects the latest changes in both technology that is available and the manner in which is it properly used.
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A revised textbook (5th ed., 1991) for a business communications course, presenting the principles of effective communication in six parts: an overview of the communication within organizations; principles of effective writing and speaking; frequently written business messages; communicating about e
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Seller: HPB-Red, Dallas, TX, U.S.A.
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Seller: Hamelyn, Madrid, M, Spain
Condition: Muy bueno. : Este libro trata sobre los principios de la comunicación aplicados a cartas, memorandos, informes, cartas de empleo y currículums, así como a la comunicación oral, no verbal e intercultural. El autor presenta teoría, técnicas y aplicaciones para enseñar a los lectores cómo resolver problemas de comunicación empresarial y personal, con un énfasis en la eficacia y la ética. El libro se basa en la premisa de que todos los elementos de la comunicación están interrelacionados y que la transmisión y recepción de significados afectan al comportamiento. EAN: 9780205155811 Tipo: Libros Categoría: Negocios y Economía|Educación Título: Successful Communication for Business and the Professions Autor: Malra Treece Editorial: Allyn & Bacon Idioma: en Páginas: 598 Formato: tapa dura. Seller Inventory # Happ-2025-09-04-3a114a0e