Items related to Strategic Management: Text and Cases

Strategic Management: Text and Cases - Hardcover

Wright, Peter L.; Pringle, Charles D.; Kroll, Mark J.; Parnell, John A.

 
9780205148844: Strategic Management: Text and Cases

Synopsis

An analysis of current strategic management. The first third of the book comprises text, followed by about 40 case-study examples from real organizations.

"synopsis" may belong to another edition of this title.

Synopsis

A comprehensive textbook for the strategic management and business policy course. Part I introduces the major concepts and methodologies of strategic management. Part II provides a broad selection of cases that allow students to apply and integrate their knowledge of the strategic management process. This revised edition (1st ed., 1992) adds brief

"About this title" may belong to another edition of this title.