Marketing Essentials: Mastering Concepts and Practices - Softcover

Schoell, William F.; Guiltinan, Joseph P.; Valvtne, Laura

 
9780205143238: Marketing Essentials: Mastering Concepts and Practices

Synopsis

A principles of marketing text for students needing to focus on the basic marketing concepts. Special emphasis is placed on learning objectives featuring progress checks, and end-of-chapter self tests. Key terms are defined in the margin where the term is introduced for the first time.

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