Items related to Marketing Essentials: Mastering Concepts and Practices
Synopsis
A principles of marketing text for students needing to focus on the basic marketing concepts. Special emphasis is placed on learning objectives featuring progress checks, and end-of-chapter self tests. Key terms are defined in the margin where the term is introduced for the first time.
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Marketing Essentials : Contemporary Concepts and Practices
Published by
Allyn & Bacon, Incorporated, 1992
ISBN 10: 0205143237
ISBN 13: 9780205143238
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 67536012-6