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Synopsis
This comprehensive treatment of communication principles is applied to letters, memos, reports, employment letters and resumes, and oral, nonverbal, and intercultural communication. The author presents theory, techniques, and applications to teach readers how to solve business and personal communication problems with an emphasis on effectiveness and ethics. The book is based on the premise that all elements of communication are interrelated and that the transmission and reception of meaning affect behavior.Easy-to-follow writing style along with a clear discussion of principles that includes many applications. The seventh edition of Successful Communication for Business and Management has been revised to include a reduction in the number of chapters from 21 to 18. The overall presentation has been updated where appropriate. And, the discussion of technology now reflects the latest changes in both technology that is available and the manner in which is it properly used.
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Successful Communication for Business and the Professions
Published by
Allyn & Bacon, Incorporated, 1991
ISBN 10: 0205123457
ISBN 13: 9780205123452
Used
Softcover
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 68982099-75