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Synopsis
The research and teaching community in social psychology and related social sciences have been waiting for a new edition of this text. I compliment the authors for writing such an engaging text on a subject matter that many audiences consider dry and difficult to comprehend.
—Michele Alexander
University of Maine
It is an excellent source of information about social research issues. I have often used it as a handy source of information and I have repeatedly recommended it to my undergraduate and graduate research assistants. Many of them still consider the book their 'methods bible.' The book is remarkable in both the scope of methodological issues and in thoroughness and balance with which they are examined.
—Radmila Prislin
San Diego State University
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Principles and Methods of Social Research
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