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Marketing: Contemporary Concepts and Practices - Hardcover

 
9780205082643: Marketing: Contemporary Concepts and Practices

Synopsis

The sixth edition of Schoell/Guiltinan will vastly improve student's comprehension of the subject by grabbing their attention, involving them, and generating excitement. The all new design, which places emphasis on visual learning, was based on research of student's learning and study habits as well as extensive class testing. Key concept graphics, current ads that capture student interest and student-oriented in-text examples all aid in visualizing and understanding concepts.

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  • PublisherLongman Higher Education
  • Publication date1985
  • ISBN 10 0205082645
  • ISBN 13 9780205082643
  • BindingHardcover
  • LanguageEnglish
  • Edition number2
  • Number of pages750

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Schoell, William F.
Published by Allyn & Bacon, 1985
ISBN 10: 0205082645 ISBN 13: 9780205082643
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Condition: Good. Good condition. 2nd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES. Seller Inventory # G01C-01322

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