Synopsis
This book takes up where the phenomenally successful The Mac is not a typewriter left off, providing short, pithy chapters on all the typographic principles necessary to create sophisticated and professional typography. It covers issues and techniques that every designer and typographer will want to know, including how to make type more readable and legible, issues regarding punctuation and spacing, and examples of special techniques such as initial caps and swash characters. It also includes a chapter on evocative typography, or how to choose typefaces to emphasize your message, as well as how to cater typefaces according to project. In all, this book is an entire and final course in excellent typography.
"synopsis" may belong to another edition of this title.
From the Back Cover
This book takes up where the phenomenally successful The Mac is not a typewriter left off, providing short, pithy chapters on all the typographic principles necessary to create sophisticated and professional typography. It covers issues and techniques that every designer and typographer will want to know, including how to make type more readable and legible, issues regarding punctuation and spacing, and examples of special techniques such as initial caps and swash characters. It also includes a chapter on evocative typography, or how to choose typefaces to emphasize your message, as well as how to cater typefaces according to project. In all, this book is an entire and final course in excellent typography.
"About this title" may belong to another edition of this title.
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Beyond the Mac Is Not a Typewriter: More Typographic Insights and Secrets
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00077136896
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Beyond the Mac Is Not a Typewriter: More Typographic Insights and Secrets
Seller: Orion Tech, Kingwood, TX, U.S.A.
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Paperback. Condition: Fair. Seller Inventory # 0201885980-4-21440618
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Beyond the Mac Is Not a Typewriter
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Good. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP66090344
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Beyond the Mac Is Not a Typewriter: More Typographic Insights and Secrets
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0201885980I3N00
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Beyond the Mac Is Not a Typewriter
Published by
Addison Wesley Longman January 1996, 1996
ISBN 10: 0201885980
ISBN 13: 9780201885989
Used
Trade Paperback
Seller: Colorado's Used Book Store, Englewood, CO, U.S.A.
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Trade Paperback. Condition: Good. Edge and cover wear. Unmarked pages. All Orders Shipped With Tracking And Delivery Confirmation Numbers. Seller Inventory # 391918
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Beyond the Mac is not a typewriter
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR001885900
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Beyond the Mac Is Not a Typewriter: More Typographic Insights and Secrets
Published by
Peachpit Pr, 1995
ISBN 10: 0201885980
ISBN 13: 9780201885989
New
Soft cover
First Edition
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Soft cover. Condition: New. 1st Edition. PHOTO AND VIDEO OF PAGES TAKEN TO SHOW CONDITION PRIOR TO SHIPPING; . PHOTOS EMAILED FOR MORE SPECIFICS WHEN REQUESTED; Book. Book. Seller Inventory # 1015
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Beyond the Mac Is Not a Typewriter
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Beyond the Mac Is Not a Typewriter
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP16796648
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Beyond the Mac Is Not a Typewriter
Published by
Addison Wesley Longman January 1996, 1996
ISBN 10: 0201885980
ISBN 13: 9780201885989
Used
Trade Paperback
Seller: Hennessey + Ingalls, Los Angeles, CA, U.S.A.
Seller rating 4 out of 5 stars
Trade Paperback. Condition: Used - Very Good. This book is the perfect companion to its award-winning predecessor The Mac is not a typewriter. Robin Williams picks up where the best-selling typographic primer left off, using her lively style to define the principles governing type and explain the logic behind them, so you can understand what looks best and why. Each chapter covers a different type secret, including use of evocative typography, tailoring typeface to project, spacing, puncuation marks, special characters, fonts, justification, and much more. Think of this as the typography equivalent of Strunk and White's The Elements of Style. This little book not only defines the principles governing type but explains the logic behind them so readers can understand and see what looks best and why. Seller Inventory # 202945