Synopsis
This book takes up where the phenomenally successful The Mac is not a typewriter left off, providing short, pithy chapters on all the typographic principles necessary to create sophisticated and professional typography. It covers issues and techniques that every designer and typographer will want to know, including how to make type more readable and legible, issues regarding punctuation and spacing, and examples of special techniques such as initial caps and swash characters. It also includes a chapter on evocative typography, or how to choose typefaces to emphasize your message, as well as how to cater typefaces according to project. In all, this book is an entire and final course in excellent typography.
"synopsis" may belong to another edition of this title.
From the Back Cover
This book takes up where the phenomenally successful The Mac is not a typewriter left off, providing short, pithy chapters on all the typographic principles necessary to create sophisticated and professional typography. It covers issues and techniques that every designer and typographer will want to know, including how to make type more readable and legible, issues regarding punctuation and spacing, and examples of special techniques such as initial caps and swash characters. It also includes a chapter on evocative typography, or how to choose typefaces to emphasize your message, as well as how to cater typefaces according to project. In all, this book is an entire and final course in excellent typography.
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Beyond the Mac Is Not a Typewriter: More Typographic Insights and Secrets
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Beyond the Mac Is Not a Typewriter: More Typographic Insights and Secrets
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Beyond the Mac Is Not a Typewriter: More Typographic Insights and Secrets
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Beyond the Mac Is Not a Typewriter: More Typographic Insights and Secrets
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Beyond the Mac Is Not a Typewriter: More Typographic Insights and Secrets
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Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0201885980I5N00
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Beyond the Mac Is Not a Typewriter
Published by
Addison Wesley Longman January 1996, 1996
ISBN 10: 0201885980
ISBN 13: 9780201885989
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Beyond the Mac Is Not a Typewriter
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Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP16796648
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Beyond the Mac Is Not a Typewriter
Published by
Addison Wesley Longman January 1996, 1996
ISBN 10: 0201885980
ISBN 13: 9780201885989
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Trade Paperback
Seller: Hennessey + Ingalls, Los Angeles, CA, U.S.A.
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Trade Paperback. Condition: Used - Very Good. This book is the perfect companion to its award-winning predecessor The Mac is not a typewriter. Robin Williams picks up where the best-selling typographic primer left off, using her lively style to define the principles governing type and explain the logic behind them, so you can understand what looks best and why. Each chapter covers a different type secret, including use of evocative typography, tailoring typeface to project, spacing, puncuation marks, special characters, fonts, justification, and much more. Think of this as the typography equivalent of Strunk and White's The Elements of Style. This little book not only defines the principles governing type but explains the logic behind them so readers can understand and see what looks best and why. Seller Inventory # 202945
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Beyond the Mac Is Not a Typewriter: More Typographic Insights and Secrets
Seller: GoldBooks, Denver, CO, U.S.A.
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Beyond the Mac Is Not a Typewriter: More Typographic Insights and Secrets
Seller: BennettBooksLtd, Los Angeles, CA, U.S.A.
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paperback. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-0201885980