Mobile Business Strategies: Understanding the Technologies and Opportunities (Wireless Press) - Softcover

Paavilainen, Jouni

Softcover

ISBN 10: 0201788985 ISBN 13: 9780201788983

Publisher: AddisonWesley Professional, 2002

Synopsis

Mobile Business Strategies is a must have for operators, financial institutions, web portals, content providers and systems integrators to be able to master the future challenges of wireless development.

About this title

About the Author

Jouni Paavilainen is also the author of 'Doing Business Over the Internet' (1999). He works for Accenture Mobile Lab, Finland.  Jouni's role at Accenture is to bridge modern technologies to successful m-commerce applications with business potential.

From the Back Cover

The mobile revolution - the collision of the internet and the world of mobile communications - is already changing the way we work and live. High levels of mobile phone penetration and internet access combine with widespread credit card usage to offer the prospect of a multitude of new business opportunities. But what are the most promising areas of m-commerce? Which are the most significant new technologies? How will mobile devices, networks and applications develop as we move towards the third-generation (3G) world?

Mobile Business Strategies explores the new mobile world, looks into the future and considers the emerging trends. It discusses the roles of financial institutions, operators, content providers and other key parties in the mobile commerce value chain. Core technologies are addressed from a strategic perspective, familiarizing the reader with both the possibilities and the limitations of the mobile environment. After an in-depth examination of potential corporate and consumer solutions, the book concludes with a more detailed analysis of two crucial areas: location-based services and mobile portals.

Required reading for operators, financial institutions, web portals, content providers, systems integrators, and anyone looking to master the challenges of the mobile internet, Mobile Business Strategies provides:

• A strategic overview of the most promising mobile technologies and their potential application
• An understanding of the intrinsic differences between m-commerce and e-commerce
• Practical and hype-free advice for securing competitive advantage in this fast-moving field
• 40 mobile business case studies from around the world.

0201788985B04092002

Edition details

• Publisher: AddisonWesley Professional
• Publication date: 2002
• Language: English
• ISBN 10: 0201788985
• ISBN 13: 9780201788983
• Binding: Paperback
• Edition number: 1
• Number of pages: 256