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Synopsis
From water faucets and airplane cockpits to the concept of "real time" and the future of memory, this wide-ranging tour through technology provides a new understanding of how the gadgets that surround us affect our lives. Donald Norman explores the plight of humans living in a world ruled by a technology that seems to exist for its own sake, oblivious to the needs of the people who create it. Turn Signals is an intelligent, whimsical, curmudgeonly look at our love/hate relationship with machines, as well as a persuasive call for the humanization of modern design.
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About the Author
Donald A. Norman is Professor of Computer Science at Northwestern University, a former "Apple Fellow," and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and the best-selling The Design of Everyday Things. He lives in Northbrook, Illinois and Palo Alto, California.
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Turn Signals Are the Facial Expressions of Automobiles
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Boston, MA, U.S.A.: Addison-Wesley Longman, Incorporated, 2000, 1993
ISBN 10: 020162236X
ISBN 13: 9780201622362
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Turn Signals Are the Facial Expressions of Automobiles
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Perseus Books, New York, NY, 1993
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