Organisations, Competition and the Business Environment - Softcover

Clark, Andre

Softcover

ISBN 10: 0201619083 ISBN 13: 9780201619089

Publisher: Financial Times Prentice Hall, 1999

Synopsis

Organisations, Competition and the Business Environment has three distinct aims. Firstly, to develop an understanding of the context in which firms operate. Secondly, to build a stock of knowledge about the different components of the Business Environment, with particular reference to the Uk and Europe. Thirdly, to investigate how firms interpret the Business Environment and their role within it, since this will affect both how they deal with changes in it, and how they go about `managing' it to achieve their strategic objectives.

Organisations, Competition and the Business Environment provides a rigorous introduction to the Business Environment from the perspective of the firm. Parts I and Ii of the text are designed to meet the needs of those undertaking Hnd and introductory undergraduate courses in Business Studies. Part Iii develops issues raised in the first two parts and makes the overall package suitable for Mba students as well.

About this title

About the Author

Andre Clark is currently a Senior Lecturer at the University of Glamorgan Business School.

From the Back Cover

Organisations, Competition and the Business Environment

Organisations, Competition and the Business Environment provides a rigorous introduction to the Business Environment from the perspective of the firm. Parts I and II of the text are designed to meet the needs of those undertaking HND and introductory undergraduate courses in Business Studies. Part III develops issues raised in the first two parts and makes the overall package suitable for MBA students as well.

The text has three distinct aims. Firstly, to develop an understanding of the context in which firms operate. Secondly, to build a stock of knowledge about the different components of the Business Environment, with particular reference to the UK and Europe. Thirdly, to investigate how firms interpret the Business Environment and their role within it, since this will affect both how they deal with changes in it, and how they go about ‘managing’ it to achieve their strategic objectives.

Features of the text-

*First book to be based on the new, (post 2000), HND/C Business Studies syllabus.
*More rigorous coverage of issues than other business environment texts allows it be used as a substitute for introductory economics courses for BA Business Studies undergraduates.
*Develops an integrated approach to this topic that enables students to analyse, rather than simply describe, elements of the Business Environment.
*Develops an integrated approach to analysing the reciprocal nature of organisations and environments, by showing how the Business Environment affects firms and how they in turn affect, or even manage, the Business Environment.
*Covers a range of different perspectives.
*Includes a number of cases, both within the body of the text and in separate boxes.
*Assignments with model answers included.
*Chapter objectives and summaries throughout.

André Clark has over 20 years experience in industry, is a former government economic adviser, and currently acts as a consultant to a number of small businesses. He is based at the University of Glamorgan Business School.

Edition details

• Publisher: Financial Times Prentice Hall
• Publication date: 1999
• ISBN 10: 0201619083
• ISBN 13: 9780201619089
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 432