Driving over a Cliff: Business Lessons from the World's Car Industry (The Eiu) - Hardcover

Maxton, Graeme; Wormald, Dr John

 
9780201593921: Driving over a Cliff: Business Lessons from the World's Car Industry (The Eiu)

Synopsis

This text presents a holistic and strategic review of the motorcar industry, across time and geographies and spanning different sectors and functions.

"synopsis" may belong to another edition of this title.

Review

' . . . A fascinating account of the car industry and its possible futures.' Business Times

' . . . a riveting - though disturbing - read for anyone interested in the motor industry.' The Engineer

Synopsis

This text presents a holistic and strategic review of the motorcar industry, across time and geographies and spanning different sectors and functions.

"About this title" may belong to another edition of this title.