International Business: Environments and Operations - Hardcover

Daniels, John D.; Etc.; Radebaugh, Lee H.

 
9780201571004: International Business: Environments and Operations

Synopsis

For undergraduate and graduate courses in International Business.

This classic best-seller discusses the differences faced in international environments, the overall strategies companies can take, and the functional alternatives for operating abroad. It takes a balanced approach to all functions of business. It features an abundance of colorful maps, strong engaging opening and closing cases, and classic and contemporary examples.

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