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Synopsis
From the author of the bestselling The Regis Touch, a simple process for building the crucial relations that help a company dominate—and own —the market in the Age of the Customer.
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About the Author
Regis McKenna is the founder and chairman of Regis McKenna, Inc., an international marketing consulting firm headquartered in Palo Alto, California, He is also a general partner at Kleiner Perkins Caufield & Byers, a leading U.S. venture capital firm. He is an advisor to the Stanford Graduate School of Business and to the School of Government; a trustee at Santa Clara University; and a director for many private and public companies. He lectures extensively at universities and industry conferences worldwide.
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- PublisherAddison Wesley Longman Publishing Co
- Publication date1991
- ISBN 10 0201567695
- ISBN 13 9780201567694
- BindingHardcover
- LanguageEnglish
- Number of pages600
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Relationship Marketing: Successful Strategies for the Age of the Customer
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Relationship Marketing: Successful Strategies for the Age of the Customer
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Relationship Marketing
Published by
Addison-Wesley Longman, Incorporated, 1991
ISBN 10: 0201567695
ISBN 13: 9780201567694
Used
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Relationship Marketing
Published by
Addison-Wesley Longman, Incorporated, 1991
ISBN 10: 0201567695
ISBN 13: 9780201567694
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Relationship Marketing
Published by
Addison-Wesley Longman, Incorporated, 1991
ISBN 10: 0201567695
ISBN 13: 9780201567694
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Relationship Marketing: Successful Strategies for the Age of the Customer
Published by
Addison Wesley Publishing Company, 1991
ISBN 10: 0201567695
ISBN 13: 9780201567694
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Relationship Marketing: Successful Strategies for the Age of the Customer
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ISBN 10: 0201567695
ISBN 13: 9780201567694
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Relationship Marketing: Successful Strategies For The Age Of The Customer
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Relationship Marketing: Successful Strategies for the Age of the Customer
Published by
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ISBN 10: 0201567695
ISBN 13: 9780201567694
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