Items related to Image by Design: From Corporate Vision to Business...

Image by Design: From Corporate Vision to Business Reality - Hardcover

Chajet, Clive; Shachtman, Tom

 
9780201550429: Image by Design: From Corporate Vision to Business Reality

Synopsis

Addresses the importance of establishing a corporate image and examines the success of Lippincott & Margulies, a company that has shaped the images of leading American corporations

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