Synopsis
The contents of this book are based on the HBS course “New Product Development: An Analytical Approach.” The philosophy of this course is that a deep understanding of consumer decision making is the key to success at the various stages in the development process and that there is a set of tools which provides managers with the necessary insights. The book’s objective is to provide the knowledge necessary for a manager to use and employ these tools effectively in new product decision making.
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Managing the New Product Development Process: Cases and Notes
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Managing the New Product Development Process: Cases and Notes
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Managing the New Product Development Process: Cases and Notes
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Managing the New Product Development Process: Cases and Notes
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Managing the New Product Development Process: Cases and Notes
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Managing the New Product Development Process: Cases and Notes
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Managing the New Product Development Process: Cases and Notes
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Managing the New Product Development Process: Cases and Notes
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Managing the New Product Development Process : Cases and Notes.
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Reading, Mass. u.a. : Addison-Wesley, 1993
ISBN 10: 0201526271
ISBN 13: 9780201526271
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23 cm , Softcover / Paperback,
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23 cm , Softcover / Paperback, Condition: Gut. VIII, 392 S. : Ill., graph. Darst., Zustand: Exemplar in gutem Zustand, Ränder und / oder Cover etwas berieben. Text / Sprache: Englisch , The contents of this book are based on the HBS course "New Product Development: An Analytical Approach." The philosophy of this course is that a deep understanding of consumer decision making is the key to success at the various stages in the development process and that there is a set of tools which provides managers with the necessary insights. The book's objective is to provide the knowledge necessary for a manager to use and employ these tools effectively in new product decision making. 1. New Product Development. Note 1: Matching the Process of Product Development to Its Context. Case 1: New York Life Insurance Company: Pension Department. Case 2: Sealed Air Corporation. Case 3: Henkel Group: Umbrella Branding and Globalization Decisions. 2. Market-Based Guidelines for Product Design and Positioning. Note 2: Concept Testing. Note 3: Perceptual Mapping-A Manager's Guide. Note 4: Conjoint Analysis: A Manager's Guide. Case 4: Techsonic Industries, Inc.: Humminbird-New Products. Case 5: MSA: The Software Company: Planning the AMAPS Product Line. Case 6: Strategic Industry Model: Emergent Technologies. 3. Formulating the Market Introduction Strategy. Note 5: Researching and Monitoring Consumer Markets. Note 6: Industrial Market Research: Beta Test Site Management. Case 7: Johnson Wax: Enhance (A), Johnson Wax: Enhance (B). Case 8: Cumberland Metal Industries: Engineered Products Division, 1980. Case 9: General Mills, Inc.: Yoplait Custard-style Yogurt (A), General Mills, Inc.: Yoplait Custard-style Yogurt (B). 4. Managing the Dynamics of Product Line Evolution. Note 7: The House of Quality. Case 10: Barco Projection Systems (A): Worldwide Niche Marketing 13955A ISBN 0201526271 Sprache: Englisch Gewicht in Gramm: 540. Seller Inventory # 42743
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Managing the New Product Development Process: Cases and Notes
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paperback. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-0201526271