Essentials of Strategic Management - Softcover

Hunger, J. David; Wheelen, Thomas L.

Softcover

ISBN 10: 0201421860 ISBN 13: 9780201421866

Publisher: Pearson, 1996

Synopsis

Up-to-Date and affordable, Essentials of Strategic Management is exactly what the strategy business courses haven’t had until now: a highly effective and up-to-date primer that conveys the theory and frees the professor to concentrate more on case analysis. At less than half the cost of more comprehensive texts, Essentials includes examples from a wide range of business and management levels, while providing a Company Spotlight on Maytag Corporation as a running case study in every chapter. Essentials is suitable for a variety of courses and may also be used in corporate and executive training programs.

About this title

Review

"Essentials of Strategic Management is a rigorous explanation of many topics and concerns in strategic management. We condensed the content of the field into 11 carefully crafted chapters. The key concepts and techniques are here. We cite only enough examples to help you understand the material." - J. David Hunger, Thomas L. Wheelen

From the Back Cover

The third edition of Essentials of Strategic Management contains the following NEW features:

• Adds the strategic inflection point as a triggering event to initiate a strategy review.
• Adds complementors as other stakeholders to Porter's model of industry analysis.
• Provides criticism of SWOT analysis.
• Adds international entry options to the discussion of horizontal growth strategy.
• Extends a discussion of synergy in Chapter 8 with a list of six types of synergy.

Edition details

• Publisher: Pearson
• Publication date: 1996
• ISBN 10: 0201421860
• ISBN 13: 9780201421866
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 192