Good Company: Caring as Fiercely as You Compete

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9780201339826: Good Company: Caring as Fiercely as You Compete
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Good Company goes behind the scenes at fifteen of the world's best companies to reveal how they have met today's most pressing management challenges, and offers solutions that can be implemented in any company - large or small. In Good Company, Hal Rosenbluth and Diane Peters show how businesses can manage change gracefully - and profitably - by remaining steadfast to the fundamental principles of trust and respect and by maintaining a deep commitment to a corporate culture that brings out the best in everyone. A celebration of corporate spirit, Good Company offers a lively, thought-provoking, and inspirational alternative to "lean-and-mean" thinking, by showing businesses how to gain a competitive edge when they take greater responsibility for the welfare of the people and the societies they serve.

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From the Author:

World-class companies are great to work for,as well as with.
Hi -- I'm Diane McFerrin Peters, one of the two authors of the books, "Good Company: Caring As Fiercely As You Compete" (Addison Wesley/Persius, 1998) and "The Customer Comes Second" (Morrow, 1992). I always wanted to write a book (actually as far back as I can remember) but I didn't know what path might lead me to do it.

I joined Rosenbluth International in 1987, and I knew from my first day at that company that it was truly special. It was creative, exciting, warm and caring, competitive, cutting edge and FUN. These are not words many people use to describe their jobs.

Companies from around the world came to visit Rosenbluth to see what inspired the company's astounding growth (from $20 million, when my co-author, Hal Rosenbluth joined the firm, to the $4 billion company it is today). The answer was simple (to say but not to do): put your customers second, and your employees first. The happiest workers give the best service, come up with the best innovations and find ways to contribute to a healthy bottom line. Hal (the company's CEO) and I were spending most of our time hosting these visitors, and one of them suggested we write a book. We did. We called it "The Customer Comes Second."

Since that time (five years ago), our company has lived through some profound changes: more than tripling in size; expanding around the world; completely redesigning itself, decentralizing into business units; moving from a 100-year, no-layoff policy and facing an industry turning point: commission caps.

Shortly after our first book came out, Rosenbluth International was named one of the 100 Best Companies to Work For in America. We began meeting annually with our 100 Best peers, and some terrific ideas emerged, so we invited fourteen of the companies to share their ideas in a new book that would answer the questions companies face today. Good Company is the result of this unique braintrust, and it offers an inside look into how some of the world's best companies handle some of business' toughest isseus. Rosenbluth International and friends like Hallmark Cards, Lands' End, Mary Kay, USAA and Southwest Airlines open their minds to the world.

Was writing these two books as fun as I thought it would be? YES! But it was also incredibly tough. We tell a story in Good Company about syndicated sports columnist Red Smith. It seems a young, would-be sports-writer said to him, "There's really nothing to sports writing, is there?" Red Smith replied, "You're right. There's nothing to it. Just sit down at a typewriter with a blank sheet of paper and slit open a vein."

If you want to buy "Good Company" or "The Customer Comes Second" just put them in your amazon.com shopping cart. We hope you enjoy them.

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