Essential Quantitative Methods:A Guide for Business - Softcover

Waters, Donald

Softcover

ISBN 10: 0201331373 ISBN 13: 9780201331370

Publisher: Addison Wesley, 1998

Synopsis

This text gives students an appreciation of the way that Quantitative ideas are used by managers. It takes students as gently as possible through the basic material, emphasising the ideas rather than the arithmetic. Aimed at students who want a basic appreciation of core topics, this text will take students through the material as painlessly as possible.

About this title

From the Back Cover

Managers use quantitative ideas in many different ways to help them with the decision making process. As a result, students of business and management need to have a sound grasp of basic quantitative principles.With a thorough understanding of the needs of business and management students, Essential Quantitative Methods: A Guide for Business covers only the core material necessary for an appreciation of how quantitative methods are used by managers. This text takes a concise, business focused approach to the subject emphasising ideas rather than arithmetic. With a strong focus on the real-world this student-friendly text illustrates how quantitative concepts and ideas can be put into practice.

Key Features
· Concise coverage of quantitative methods for business and managers.
· Omits more difficult and less widely used topics, covering instead only the core material.
· The emphasis is on ideas, covered through description, rather than arithmetic.
· Includes numerous real-world business focused examples and case studies
.· Easy to read, student friendly writing style.
· Extensive pedagogy including: worked examples, short case studies, featured text, summaries of sections, review questions, chapter reviews, etc.

Readership:Aimed at students in their first year of a business studies course, this text will appeal to students at undergraduate level and HND level. It will also be ideal for MBA and other professional courses, and for any students taking a basic quantitative methods course who find the subject daunting.
Donald Waters is a highly respected author known for his clarity and his student friendly texts. He is currently Professor of Operations Management at the University of Calgary in Canada. He has wide experience of teaching in the UK, Europe and North America and has written several successful textbooks, including Quantitative Methods for Business 2e (AWL 1997).

Edition details

• Publisher: Addison Wesley
• Publication date: 1998
• Language: English
• ISBN 10: 0201331373
• ISBN 13: 9780201331370
• Binding: Paperback
• Edition number: 1
• Number of pages: 344