Influencing Attitudes and Changing Behavior (Topics in Social Psychology)

Zimbardo, Philip G.; Etc.

 
9780201087963: Influencing Attitudes and Changing Behavior (Topics in Social Psychology)

Synopsis

Influencing Attitudes And Changing Behavior: An Introduction To Method, Theory, And Applications Of Social Control And Personal Power

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Synopsis

Surveys the methodology and theory of experimental work in attitude change and reviews actual problems and situations which involve or attempt changes in attitude and behavior.

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