A sweeping history of the workers who built New York's publishing, advertising, design, and broadcasting industries and made the city the center of American consumer culture.
"synopsis" may belong to another edition of this title.
Shannan Clark teaches history at Montclair State University. He lives in Brooklyn, New York.
"About this title" may belong to another edition of this title.
Seller: NightsendBooks, Concord, CA, U.S.A.
Hardcover. Condition: New. Dust Jacket Condition: New. First Edition. 1ST EDITION, 1ST PRINTING This copy is NEW; the text is clear, bright, and unmarked; binding is tight. First edition, unstated but earliest appearance of book. Stated 1st Printing. The jacket is also new: absolutely intact , including excellent color and design. We have a five star rating because of our fulfilment success and because our descriptions are accurate. On foreign sales, because of the heavy weight of this book, we have to charge extra for shipping: however, we will only charge the difference between our regular shipping rate and the extra charge that the U.S.Post Office asks to ship the book. We guarantee: NO NASTY SURPRISES. Seller Inventory # 017394
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 69057854-6
Seller: Michener & Rutledge Booksellers, Inc., Baldwin City, KS, U.S.A.
Hardcover. Condition: As New. Dust Jacket Condition: As New. Text clean and tight; 8vo 8" - 9" tall; 608 pages. Seller Inventory # 256013
Seller: INDOO, Avenel, NJ, U.S.A.
Condition: New. Brand New. Seller Inventory # 9780199731626
Seller: California Books, Miami, FL, U.S.A.
Condition: New. Seller Inventory # I-9780199731626
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Hardcover. Condition: new. Hardcover. During the middle decades of the twentieth century, the production of America's consumer culture was centralized in midtown Manhattan to an extent unparalleled in the history of the modern United States. Within a few square miles of skyscrapers were the headquarters of networks like NBC and CBS, the editorial offices of book publishers and mass circulation magazines such as Time and Life, numerous influential newspapers, and major advertisingagencies on Madison Avenue. Every day tens of thousands of writers, editors, artists, performers, technicians, secretaries, and other white-collar workers made advertisements, produced media content, and enhanced theappearance of goods in order to boost sales. While this center of creativity has often been portrayed as a smoothly running machine, within these offices many white-collar workers challenged the managers and executives who directed their labors.In this definitive history, The Making of the American Creative Class examines these workers and their industries throughout the twentieth century. As manufacturers and retailers competed to attract consumers' attention,their advertising expenditures financed the growth of enterprises engaged in the production of culture, which in turn provided employment for an increasing number of clerical, technical, professional, andcreative workers. The book explores employees' efforts to improve their working conditions by forming unions, experimenting with alternative media and cultural endeavors supported by public, labor, or cooperative patronage, and expanding their opportunities for creative autonomy. As blacklisting and attacks on militant unions left them destroyed or weakened, workers in advertising, design, publishing, and broadcasting in the late twentieth century were constrained in their ability to respond toeconomic dislocations and to combat discrimination in the culture industries.At once a portrait of a city and the national culture of consumer capitalism it has produced, TheMaking of the American Creative Class is an innovative narrative of modern American history that addresses issues of earnings and status still experienced by today's culture workers. The Making of the American Creative Class narrates the history of workers in New York's publishing, advertising, design, and broadcasting industries and their efforts to improve their working conditions, set against the backdrop of the economic dislocations of twentieth-century capitalism. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780199731626
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # FU-9780199731626
Quantity: 1 available
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # FU-9780199731626
Seller: Revaluation Books, Exeter, United Kingdom
Hardcover. Condition: Brand New. 576 pages. 9.75x6.75x2.00 inches. In Stock. Seller Inventory # __0199731624
Quantity: 1 available
Seller: Majestic Books, Hounslow, United Kingdom
Condition: New. Print on Demand. Seller Inventory # 390584486
Quantity: 4 available