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Synopsis
A bracing assessment of the "front-end" management revolution
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About the Author
Nigel F Piercy BA, MA, PhD, DLitt, FCIM is one of the best-known business school academics in marketing and strategy in the UK. He is Professor of Marketing and Strategy at Warwick Business School. He was previously professor of strategic marketing at Cranfield School of Management, where he was head of the marketing group. His research interests are in strategic marketing, most recently emphasizing the sales/marketing interface and the impact of strategic customers on buyer-seller relationships. Nigel has published twenty books and written around 300 articles and papers appearing in the management literature throughout the world.
Nikala Lane is Associate Professor of Marketing at Warwick Business School.
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Strategic Customer Management: Strategizing the Sales Organization
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Strategic Customer Management : Strategizing the Sales Organization
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Strategic Customer Management
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Strategic Customer Management: Strategizing the Sales Organization (eng)
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Strategic Customer Management
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Condition: New. A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. This book aims to provide insights into how this revolution is unfolding and to provide a framework for executives and management students to address the issues involved. Num Pages: 344 pages, Numerous figures. BIC Classification: KJC; KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 240 x 164 x 25. Weight in Grams: 632. . 2009. Hardback. . . . . Seller Inventory # V9780199544509
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