Communication Research Methods - Softcover

Merrigan, Gerianne; Huston, Carole L.

 
9780199338351: Communication Research Methods
Softcover
ISBN 10: 0199338353 ISBN 13: 9780199338351
Publisher: Oxford Univ Pr, 2014

Synopsis

Effective argumentation is at the very heart of communication and a key component to understanding and conducting communication research. Using clear language, concrete examples, and the Toulmin model of claim-data-warrants, Communication Research Methods introduces students to multiple ways of knowing, helps them think critically about communication, and provides them with the tools they need to explore the often murky depths of communication research.

Ideal for research methods courses covering multiple methodologies, this is the only text that uses a research-as-argument approach to help students become not only more effective researchers, but more insightful consumers of research.

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About the Author


Gerianne Merrigan is Professor of Communication Studies at San Francisco State University.

Carole L. Huston is Associate Provost and Professor of Communication Studies at the University of San Diego.

"About this title" may belong to another edition of this title.

Publisher
Oxford Univ Pr
Publication date
2014
Language
English
ISBN 10 
0199338353
ISBN 13 
9780199338351
Binding
Paperback
Edition number
3
Number of pages
452