Items related to Social Media: Enduring Principles

Social Media: Enduring Principles - Softcover

Humphreys, Ashlee

 
9780199328437: Social Media: Enduring Principles

Synopsis

The only social media text that integrates the role of media in society with foundational research and theory

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About the Author

Ashlee Humphreys is an associate professor at the Medill School of Journalism, Northwestern University. Professor Humphreys is a sociologist who examines core topics in communication, consumer behavior, and marketing. Her research investigates the role of legal and cultural institutions in shaping media institutions and markets, the influence of language on judgements, and the process of co-creation. Her work has been published in the Journal of Consumer Research, Journal of Marketing, and Sociology Compass.

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