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Synopsis
A revealing account of why some presidential campaigns succeed while others fail, with a trenchant analysis of recent presidential elections
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About the Author
Samuel L. Popkin is Professor of Political Science at the University of California, San Diego. He has also been a consulting analyst in presidential campaigns, serving as consultant to the Clinton campaign on polling and strategy, to the CBS News election units from 1983 to 1990 on survey design and analysis, and more recently to the Gore campaign. He has also served as consultant to political parties in Canada and Europe and to the Departments of State and Defense. His most recent book is The Reasoning Voter: Communication and Persuasion in Presidential Campaigns; earlier he co-authored Issues and Strategies: The Computer Simulation of Presidential Campaigns; and he co-edited Chief of Staff: Twenty-Five Years of Managing the Presidency.
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The Candidate What it Takes to
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ISBN 10: 0199325219
ISBN 13: 9780199325214
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The Candidate : What It Takes to Win - and Hold - the White House
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The Candidate : What It Takes to Win - and Hold - the White House
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ISBN 10: 0199325219
ISBN 13: 9780199325214
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The Candidate
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ISBN 13: 9780199325214
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The Candidate
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ISBN 13: 9780199325214
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The Candidate
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ISBN 10: 0199325219
ISBN 13: 9780199325214
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The Candidate
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ISBN 13: 9780199325214
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The Candidate: What it Takes to Win - and Hold - the White House
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ISBN 13: 9780199325214
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The Candidate: What it Takes to Win - and Hold - the White House
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The Candidate: What it Takes to Win - and Hold - the White House
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ISBN 13: 9780199325214
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