Synopsis
Containing over 500 entries, this dictionary will be the ideal reference guide for practitioners, MBA students, and those taking professional marketing qualifications
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About the Author
Scott Dacko is an Associate Professor of Marketing and Strategic Management at Warwick Business School. His research interests include timing in marketing and strategy, market entry and new product introduction timing; marketing management, managerial timing decisions; consumer behaviour, marketing education, and skill development research.
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The Advanced Dictionary of Marketing : Putting Theory to Use
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Oxford University Press, Incorporated, 2008
ISBN 10: 0199286000
ISBN 13: 9780199286003
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The Advanced Dictionary of Marketing : Putting Theory to Use
Published by
Oxford University Press, Incorporated, 2008
ISBN 10: 0199286000
ISBN 13: 9780199286003
Used
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First Edition
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The Advanced Dictionary of Marketing : Putting Theory to Use
Published by
Oxford University Press, Incorporated, 2008
ISBN 10: 0199286000
ISBN 13: 9780199286003
Used
Softcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP76517632
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The Advanced Dictionary of Marketing: Putting Theory to Use
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Oxford University Press, United Kingdom, Oxford, 2007
ISBN 10: 0199286000
ISBN 13: 9780199286003
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Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Very Good. This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are serious about the theory and practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional and/or academic qualification. Covering 1,098 terms, the dictionary includes over 500 major entries. All terms are extensively cross-referenced and thematic indices allow the reader to locate terms by their applications and by keywords. All major and emerging marketing approaches, from ambient marketing and fusion marketing, to tribal marketing and word-of-mouth marketing, are included, as are hundreds of other advanced concepts such as brand community, disintermediation, dynamic capabilities, and share of voice. Further, entries spanning 132 theories and 45 marketing-related laws and principles are presented, making this dictionary more theoretically complete than any other marketing dictionary available. Finally, an extensive collection of 107 marketing effects, such as the loyalty ripple effect and mere exposure effect are also included, where, in all cases, their marketing implications and applications are presented fully. Each term covered in this advanced dictionary includes six elements: Description -- how the term is defined Key insights -- important insights provided by an understanding of the term Keywords -- words to further understand the nature of the term Implications -- what knowledge of the term means to marketers Application areas and further readings -- areas where the term's knowledge is being put to use Bibliography -- articles and books referenced Example entries include: Agency Theory, Audience Effect, Blog Marketing, Boomerang Effect, Confirmation Bias, Country of Origin Effect, Customer Equity, Disruptive Technology, Double Jeopardy Effect, Eclectic Paradigm, E-marketing, First Law of Marketing, Foot-in-the Door Technique, Free Rider Effect, Game Theory, Glocal Marketing, Green Marketing, Halo Effect, Honeymoon Effect, Law of Comparative Advantage, Leapfrogging, Market Entry Timing, Megamarketing, Metcalfe's Law, Moore's Law, Network Effect, Not Invented Here Syndrome, Odd Price Effect, Permission Marketing, Psychic Distance, Recency Principle, Retro-Marketing, Rule of Ten Percent, Sagacity Segmentation, Salutary Products, Snob Effect, Social Marketing, Stealth Marketing, Substitute Awareness Effect, Sunk Cost Fallacy, Sustainable Competitive Advantage, Value-Based Marketing, Viral Marketing, Winner's Curse. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR006496698
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The Advanced Dictionary of Marketing: Putting Theory to Use
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ISBN 10: 0199286000
ISBN 13: 9780199286003
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The Advanced Dictionary of Marketing: Putting Theory to Use
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ISBN 10: 0199286000
ISBN 13: 9780199286003
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The Advanced Dictionary of Marketing: Putting Theory to Use
Published by
Oxford University Press, 2008
ISBN 10: 0199286000
ISBN 13: 9780199286003
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The advanced dictionary of marketing putting theory to use
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ISBN 10: 0199286000
ISBN 13: 9780199286003
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