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Synopsis
Containing over 500 entries, this dictionary will be the ideal reference guide for practitioners, MBA students, and those taking professional marketing qualifications
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About the Author
Scott Dacko is an Associate Professor of Marketing and Strategic Management at Warwick Business School. His research interests include timing in marketing and strategy, market entry and new product introduction timing; marketing management, managerial timing decisions; consumer behaviour, marketing education, and skill development research.
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The Advanced Dictionary Of Marketing: Putting Theory to Use
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The Advanced Dictionary of Marketing : Putting Theory to Use
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Oxford University Press, Incorporated, 2008
ISBN 10: 0199286000
ISBN 13: 9780199286003
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The Advanced Dictionary Of Marketing: Putting Theory to Use
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The Advanced Dictionary of Marketing : Putting Theory to Use
Published by
Oxford University Press, Incorporated, 2008
ISBN 10: 0199286000
ISBN 13: 9780199286003
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The Advanced Dictionary Of Marketing: Putting Theory to Use
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ISBN 10: 0199286000
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The Advanced Dictionary of Marketing: Putting Theory to Use
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ISBN 13: 9780199286003
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The Advanced Dictionary of Marketing: Putting Theory to Use
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ISBN 10: 0199286000
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The Advanced Dictionary of Marketing: Putting Theory to Use
Published by
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ISBN 10: 0199286000
ISBN 13: 9780199286003
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The advanced dictionary of marketing putting theory to use
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ISBN 10: 0199286000
ISBN 13: 9780199286003
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