Business Research Methods - Softcover

Bryman, Alan; Bell, Emma

Softcover

ISBN 10: 0199284989 ISBN 13: 9780199284986

Publisher: OUP Oxford, 2007

Synopsis

Business Research Methods 2/e provides essential guidance on the practice of business research and how to carry out a small-scale research project or dissertation for the first time. It offers an encyclopaedic introduction to the core concepts, methods, and values involved in doing business research, from formulating research questions, reviewing the literature, and designing a questionnaire to carrying out data analysis and presenting research results. The strengths and weaknesses of each research method are examined to help students choose an appropriate methodology, and the wider philosophical issues and ethical controversies that affect business research are discussed to help students make informed research decisions. Importantly, the book examines in depth the distinction between quantitative and qualitative research techniques and how and when they should be used, and marries theoretical issues with topical case examples from a number of work-related fields (such as management, strategy, and marketing). It has also been comprehensively updated to reflect the growing use of the internet as a source of data and medium for conducting research, and places new emphasis on the student experience of research by relating the activities of real student researchers back to the research process.

About this title

About the Author

Alan Bryman is Professor of Organizational and Social Research in the Management Centre, University of Leicester.
Emma Bell is Senior Lecturer in Organization Studies in the School of Business and Management, Queen Mary, University of London.

Edition details

• Publisher: OUP Oxford
• Publication date: 2007
• Language: English
• ISBN 10: 0199284989
• ISBN 13: 9780199284986
• Binding: Paperback
• Edition number: 2
• Number of pages: 824