Think, Play, Do: Innovation, Technology, and Organization - Softcover

Dodgson, Mark

Softcover

ISBN 10: 0199268096 ISBN 13: 9780199268092

Publisher: Oxford University Press, U.S.A., 1993

Synopsis

The innovation process is the most important of all business processes. Innovation is the means by which value is constructed and efficiencies are created. It is the source of sustainable competitive advantage. This book shows how the innovation process is changing profoundly. Part of the change results from the application of new technologies to the innovation process itself. A new category of technology has emerged which we call 'innovation technology'. This includes simulation and modelling, visualization, and rapid prototyping technologies. When used effectively, innovation technology makes the innovation process more economical and ameliorates some of its uncertainties. These technological changes are accompanied by changing organization structures and skills requirements. The technologies are used in fast moving, creative environments and are suited to project-based organization. They also require the development of new 'craft' skills to realize the possibilities created by the new 'code'. The book outlines a new way of thinking about innovation. Traditional definitions of 'research', 'development' and 'engineering', imply a progressive linearity which doesn't exist in reality. They are also associated with organizational departments, which are breaking down where once they existed, and are in any case non-existent in the vast majority of firms. They also fail to capture the central importance of design in innovation. We propose a new schema for the innovation process: Think, Play, Do. Innovation requires creating new ideas and thinking about new options, playing with them to see if they are practical, economical and marketable, and then doing: making the innovation real. This new schema captures the emerging innovation process using a more contemporary idiom. The book reports in-depth studies from a number of companies and sectors. Major case studies of Procter and Gamble and Arup Partners are presented. It reports on the use of innovation technology in a ra

About this title

Review:

This book explains how innovation technology supports the new innovation process, providing major improvements in efficiency and effectiveness in industrial innovation. It describes and analyses leading-edge management of research, development and design. It demonstrates the importance of combining expertise in business strategy, engineering and the sciences. I am delighted that it results from interdisciplinary collaboration between Imperial College's Tanaka Business School, Engineering and Science Faculties. (Sir Richard Sykes, Rector of Imperial College, London and a past Chairman and Chief Executive of GlaxoSmithKline.)

The Think Play Do framework and the concept of innovation technology provide new and valuable insights about the ways innovation is changing, and how to manage the crucially important relationships between science and business. (Catherine Livingstone, Chairman of the CSIRO (Commonwealth Scientific and Industrial Research Organisation))

This is a book worth reading, whether you are a new or an established innovation researcher, or a practitioner looking for some clues about how to understand and improve innovation performance. (Building Research & Information)

About the Author:

Mark Dodgson is Director of the Technology and Innovation Management Centre at the University of Queensland Business School, University of Queensland, Visiting Professor at the Tanaka Business School, Imperial College London, and is an International Fellow at the Advanced Institute of Management Research in the U.K. . He was previously Executive Director of the National Graduate School of Management at the Australian National University. Mark has lecutured and researched widely trhoughout Europe, North America, Asian, and Latin America, and has been an invited participant at international conferences in over 35 countries. He has been an advisor and consultant to many European Commission Programs and to numerous U.K., U.S., European, Asian, and Australian government departments and agencies. David Gann is Head of Entrepreneurship, Innovation and Technology Management at the Tanaka Business School, Imperial College London. David holds the Chair in Technology and Innovation Management and co-directs the Imperial College Innovative Manufacturing Research Centre. He is responsible for a large portfolio of research involving collaboration with firms in design, manufacturing, engineering, construction, I.C.T. services and healthcare industries. His research interests include the intensification of innovation, use of simulation and modeling in innovation processes, and managing innovation in project-based firms. He consults with several leading companies and is an advisor to governments and industry organisations. He previously held the Royal Academy of Engineering Chair in Innovative Manufacturing at the University of Sussex. Ammon Salter is Senior Lecturer in Technology and Innovation Management at the Tanaka Business School, Imperial College London. He is the author of several reports and articles on the sources and determinants of innovation. He was the author of the C.V.C.P./H.E.F.C.E. Report on 'Talent, Not Technology', exploring the relationship between publicly funded research and innovation in the U.K. . He has worked for H.M. . Treasury on a report on the economic benefits of basic research, and was the co-author of the Russell Group of Universities report 'Measuring and Mapping Third Stream Activities'. He is currently a member of the D.T.I's Project Board for the development of the 4th U.K. Innovation Survey.

About this edition

• Publisher: Oxford University Press, U.S.A.
• Publication date: 1993
• ISBN 10: 0199268096
• ISBN 13: 9780199268092
• Binding: Paperback
• Number of pages: 276