Managing and Shaping Innovation - Softcover

Conway, Steve; Steward, Fred

Softcover

ISBN 10: 0199262268 ISBN 13: 9780199262267

Publisher: OUP Oxford, 2009

Synopsis

Managing and Shaping Innovation enables students to understand the theories of innovation and to appreciate technological change and the management of innovation in organisations. The presentation and discussion of the theory and research in the book equips the reader with a solid academic underpinning and the illustration and cases in each chapter apply the theory in a real world context.
The broad coverage includes the typical topics found on innovation management modules and also gives explicit attention to developing areas such as social networking. The network perspective included in the text is just one example of the analytical approach the authors take.

Online Resource Centre

For lecturers:
Figures from the book
PowerPoint slides

For students:
Web links
Media watch - regularly updated news articles with commentary from Steve Conway

About this title

About the Author

Dr Steve Conway is Senior Lecturer in Operations and Supply Management at the University of Bath School of Management. Previously he was a Senior Lecturer in Innovation at Leicester University Management Centre. Dr Fred Steward is Professor of Innovation and Entrepreneurship at Brunel University. He is programme leader in the centre for Brunel Research on Enterprise, Sustainability and Ethics. Previously he was a Reader in Innovation at Aston University Business School

Edition details

• Publisher: OUP Oxford
• Publication date: 2009
• Language: English
• ISBN 10: 0199262268
• ISBN 13: 9780199262267
• Binding: Paperback
• Number of pages: 504