Business Research Methods - Softcover

Bryman, Alan; Bell, Emma

Softcover

ISBN 10: 0199259380 ISBN 13: 9780199259380

Publisher: OUP Oxford, 2006

Synopsis

'Business Research Methods' is an exciting new text which provides a comprehensive introduction to the area of business research methods. This book is an adaptation of the highly successful 'Social Research Methods' by Alan Bryman. The book gives students an assessment of the contexts within which different methods may be used and how they should be implemented. It covers both quantitative and qualitative research and assesses the significance of this distinction. In addition to giving a thorough introduction to the practice of business research, the book relates issues of research method to wider issues within the business and management field, such as the links between theoretical traditions and the research approach. In an accessible and student friendly manner, the book shows students how to go about doing their own research projects and how to write up their research. The book contains up to date empirical research examples, so providing a text which careully mixes theoretical issues with practical applications. The book has a colourful and easy to navigate text design and contains a number of student learning features, including case study material, reader's guides, student exercises, vignettes and end of chapter questions. WEBSITE The book will be accompanied by an Online Resource Centre which will contain: Lecturer resources - Lecture guide - PowerPoint slides - Discussion questions Student Resources - Research project guide - Multiple choice questions - Web links

About this title

About the Author

Professor Alan Bryman is Professor of Social Research at Loughborough University Emma Bell is lecturer in Organisational Behaviour at Warwick Business School, University of Warwick

Edition details

• Publisher: OUP Oxford
• Publication date: 2006
• Language: English
• ISBN 10: 0199259380
• ISBN 13: 9780199259380
• Binding: Paperback
• Number of pages: 624