Typography, the art of designing printed words, was once the domain of an elite few artists but has become an area with which millions of people engage daily. The widespread usage of digital devices from laptops to tablets and smart phones which are used for written communications means that we are regularly asked to make decisions about the fonts, sizes, and layouts we use in our writing. This broadening engagement with the field of typography has led to a perceptible shift from debates about legibility and technicalities to conversations about which fonts best reflect the writer's personality or style .
In this Very Short Introduction, Paul Luna offers a broad definition of typography as design for reading, whether in print or on screens, where a set of visual choices are taken to make a written message more accessible, more easily transmitted, more significant, or more attractive. Considering the development of letterforms and the shapes of letter we use, Luna discusses the history behind our modern day letters and fonts, before considering the issues behind key typographic decisions, and the differences between printed and on-screen typography. Presenting any piece of typography as a fundamental design choice, Luna introduces the options available today, and explores the reasons why key typographic decisions are made.
ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
"synopsis" may belong to another edition of this title.
Paul Luna is Emeritus Professor of Typography and Graphic Communication at the University of Reading. Before this he was head of corporate design at Oxford University Press and responsible for the design of major publications such as the Oxford English Dictionary, bilingual dictionaries, the Oxford Shakespeare, and the Revised English Bible.
"About this title" may belong to another edition of this title.
£ 2.80 shipping within United Kingdom
Destination, rates & speedsSeller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR009989846
Quantity: 1 available
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 0.35. Seller Inventory # G0199211299I2N00
Quantity: 1 available
Seller: Speedyhen, London, United Kingdom
Condition: NEW. Seller Inventory # NW9780199211296
Quantity: 4 available
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: New. Seller Inventory # 31923094-n
Quantity: 1 available
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Paperback / softback. Condition: New. New copy - Usually dispatched within 3 working days. 188. Seller Inventory # B9780199211296
Quantity: 1 available
Seller: CitiRetail, Stevenage, United Kingdom
Paperback. Condition: new. Paperback. Typography, the art of designing printed words, was once the domain of an elite few artists but has become an area with which millions of people engage daily. The widespread usage of digital devices from laptops to tablets and smart phones which are used for written communications means that we are regularly asked to make decisions about the fonts, sizes, and layouts we use in our writing. This broadening engagement with the field of typography has led to aperceptible shift from debates about legibility and technicalities to conversations about which fonts best reflect the writer's personality or style .In this Very Short Introduction, PaulLuna offers a broad definition of typography as design for reading, whether in print or on screens, where a set of visual choices are taken to make a written message more accessible, more easily transmitted, more significant, or more attractive. Considering the development of letterforms and the shapes of letter we use, Luna discusses the history behind our modern day letters and fonts, before considering the issues behind key typographic decisions, and the differences between printed andon-screen typography. Presenting any piece of typography as a fundamental design choice, Luna introduces the options available today, and explores the reasons why key typographic decisions aremade.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable. Typography encompasses design for reading, whether in print or on screens, where a set of visual choices to do with font, layout, and print size are taken to enhance a written message. Paul Luna explores the fascinating history of our letters, considering why typographic decisions are taken, and their impact on our own words. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9780199211296
Quantity: 1 available
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # FU-9780199211296
Quantity: 15 available
Seller: Biblios, Frankfurt am main, HESSE, Germany
Condition: New. pp. 176. Seller Inventory # 18375764177
Quantity: 4 available
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # FU-9780199211296
Quantity: 15 available
Seller: Buchpark, Trebbin, Germany
Condition: Sehr gut. Zustand: Sehr gut | Seiten: 176 | Sprache: Englisch | Produktart: Bücher. Seller Inventory # 32029487/2
Quantity: 1 available