Synopsis
Strategic Marketing, 2e applies and evaluates the theory of strategic marketing through southern African case studies.
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About the Author
Prof Pierre Joubert, Prof Michael Goldman, Dr Sean McCoy, Prof Frikkie Herbst, Ms Adri Jonker, Prof Johan Strydom, Mr Hennie Visser, Mr Kosie de Villiers, Prof Peet Venter, Prof Mari Jansen van Rensburg
"About this title" may belong to another edition of this title.
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Strategic Marketing: Theory and Applications for Competitive Advantage
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Strategic Marketing: Theory and Applications for Competitive Advantage
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Strategic Marketing 2e: Theory and applications for competitive advantage
Published by
Oxford University Press, 2016
ISBN 10: 0199044937
ISBN 13: 9780199044931
Used
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Paperback. Condition: Good. Ex-library copy with usual markings. Seller Inventory # mon0003048390