Items related to Strategic Brand Management
Synopsis
The only textbook to go beyond the standard branding models and fully explore brands as a sociocultural phenomenon
"synopsis" may belong to another edition of this title.
About the Author
Richard Rosenbaum-Elliott is Professor Emeritus of Marketing and Consumer Research at the School of Management, University of Bath.
Larry Percy is an International Consultant in Marketing and Communication and Visiting Professor at Copenhagen Business School. Simon Pervan is Associate Professor in Marketing at Swinburne University of Technology."About this title" may belong to another edition of this title.
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Strategic Brand Management
Published by
Oxford University Press (edition 4), 2018
ISBN 10: 019879780X
ISBN 13: 9780198797807
Used
Paperback
Seller: BooksRun, Philadelphia, PA, U.S.A.
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Paperback. Condition: Fair. 4. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Seller Inventory # 019879780X-7-1
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Strategic Brand Management
Published by
Oxford University Press, 2018
ISBN 10: 019879780X
ISBN 13: 9780198797807
Used
Paperback
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G019879780XI3N00
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Strategic Brand Management
Published by
Oxford University Press, 2018
ISBN 10: 019879780X
ISBN 13: 9780198797807
Used
paperback
Seller: One Planet Books, Columbia, MO, U.S.A.
Seller rating 4 out of 5 stars
paperback. Condition: Good. 4th Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 002270003U
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Strategic Brand Management
Published by
Oxford University Press, 2018
ISBN 10: 019879780X
ISBN 13: 9780198797807
Used
paperback
Seller: Textbooks_Source, Columbia, MO, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. 4th Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 002270003U
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Strategic Brand Management
Published by
Oxford University Press, United Kingdom, Oxford, 2018
ISBN 10: 019879780X
ISBN 13: 9780198797807
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. Strategic Brand Management is the only textbook to go beyond the standard branding models to fully explore this perception and consider brands as truly sociocultural phenomena. The book's innovative framework separates a brand's concept into its functional and emotional parts to give students a complete understanding of how brands operate and the strategies they employ to compete for consumer loyalty. Written by international experts in the field, the book draws on contemporary sociology, anthropology, and social theory, but the authors' wide experience of consulting and teaching ensure that these complex and exciting ideas are firmly grounded in managerial implications and applications. Diverse and dynamic examples-from the pull of the latest Samsung phone to the British associations with tea, from Diesel's social brand positioning to Nintendo's use of brand nostalgia-are accompanied by adverts and images from the global campaigns to bring the concepts and theories to life. End-of-chapter case studies provide longer illustrations of the application of branding and challenge students to question company practices and apply the theoretical ideas they have learned through the chapter. The definitions and ideas used in the study of branding are distilled into 'Key Concepts', listed at the start of chapters and revisited within chapters, which summarise the essential points. A clear structure, diagrams of branding models, discussion questions, and a compact format ensure the book is accessible as well as applied. As a result, Strategic Brand Management is the complete and essential textbook for students aiming to develop their academic and professional skills and learn more about this challenging and profitable industry. This textbook is accompanied by the following online resources: For students: Web exercises Web links Video links For lecturers: PowerPoint slides Resource box. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR009905451
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Strategic Brand Management
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Paperback. Condition: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Seller Inventory # 4750613
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Strategic Brand Management
Published by
Oxford University Press, 2018
ISBN 10: 019879780X
ISBN 13: 9780198797807
Used
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Seller: medimops, Berlin, Germany
Seller rating 5 out of 5 stars
Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M0019879780X-G
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Strategic Brand Management
Published by
Oxford University Press, 2018
ISBN 10: 019879780X
ISBN 13: 9780198797807
Used
Softcover
Seller: medimops, Berlin, Germany
Seller rating 5 out of 5 stars
Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Seller Inventory # M0019879780X-V
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Strategic Brand Management
Seller: Textbooks_Source, Columbia, MO, U.S.A.
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paperback. Condition: New. 4th Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 002270003N
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Strategic Brand Management
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # FU-9780198797807
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