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Synopsis
Practical, global and rooted in research: this is the most holistic consideration of consumer behaviour available, demonstrating how seminal theories and cutting-edge research impact on marketing practice
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About the Author
Isabelle Szmigin is Professor of Marketing at the University of Birmingham. She has taught Consumer Behaviour at undergraduate and postgraduate level at universities in Britain and Asia, and has published her work in leading journals such as European Journal of Marketing, Psychology and Marketing, Sociology and Consumption, Markets and Culture. Isabelle has an extensive media profile and regularly makes appearances on programmes such as BBC's Newsnight, Breakfast and Radio 4. Maria Piacentini is Professor of Consumer Research at Lancaster University, UK. She has taught Consumer Behaviour at undergraduate and postgraduate level at universities in Britain and in Europe, and has published her work in leading journals such as the Journal of Business Research, Journal of Marketing Management, Advances in Consumer Research, Sociology of Health and Illness, and the Journal of Consumer Behaviour.
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Consumer Behaviour
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Oxford University Press, 2018
ISBN 10: 0198786239
ISBN 13: 9780198786238
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Consumer Behaviour
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Oxford University Press, 2018
ISBN 10: 0198786239
ISBN 13: 9780198786238
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Consumer Behaviour
Published by
Oxford University Press, 2018
ISBN 10: 0198786239
ISBN 13: 9780198786238
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Consumer Behaviour
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ISBN 10: 0198786239
ISBN 13: 9780198786238
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Consumer Behaviour
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Oxford University Press, Incorporated, 2018
ISBN 10: 0198786239
ISBN 13: 9780198786238
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Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 41120132-20
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Consumer Behaviour
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Consumer Behaviour
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ISBN 13: 9780198786238
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-V-008-02237
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Consumer Behaviour
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ISBN 10: 0198786239
ISBN 13: 9780198786238
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Condition: Acceptable. Used - Acceptable. Water damage to pages Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-V-008-02236
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780198786238. Seller Inventory # 2325354
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Consumer Behaviour
Published by
Oxford University Press, 2018
ISBN 10: 0198786239
ISBN 13: 9780198786238
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780198786238. Seller Inventory # 2325356
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