Profound changes have taken place in the role of banking in developed countries in recent years and further important structural alterations will surely follow. This study of European banking surveys both the changing structure of the commercial banking industry and the strategic implications of these changes. Drawing on Michael Porter's framework for industry and competitor analysis, Canals includes a general analysis of the economics of banking, in-depth studies of current trends in the five main EC countries, a look at strategic choices made by European banks, and an assessment of the pace of change.
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This book is useful ... It presents a brief, well-balanced review of banking in the EC in the late 1980s, and a discussion of the usual strategies available to banks generally. (Journal of Economic Literature)
...a timely contribution to the literature on these issues...this is a good book that will be useful to a wide range of readers who are interested in the recent changes in the European financial services industry, including practioners, academics and students. The book is accessible and well-structured...the paperback edition is good value for money for students and researchers. (Accounting, Business and Finance History)
A timely contribution to the literature on these issues ... this is a good book that will be useful to a wide range of readers who are interested in the recent changes in the European financial services industry, including practitioners, academics and students. The book is accessible and well structured. It should be of particular interest to students at the advanced undergraduate, MBA and postgraduate levels in courses like International Banking and Finance; Comparative Banking, and Domestic and International banking ... the paperback edition is good value for money for students and researchers. (Accounting History)
This is a study of European banking using the analytical approach of a modern economist. It surveys both the changing structure of the commercial banking industry in Europe and the strategic implications of these changes. In the early chapters concentrating on the industrial economics of banking, the book then examines the banking systems of five European countries. It concludes with a critical analysis of business strategy throughout Europe.
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