Enterprise and Competitiveness: Systems View of International Business - Hardcover

Casson, Mark

Hardcover

ISBN 10: 0198283261 ISBN 13: 9780198283263

Publisher: Clarendon Press, 1990

Synopsis

This book develops a new theoretical approach to entrepreneurship in the firm. The author challenges the long-held belief that economics is a discipline that can be adequately pursued in isolation from the other social sciences. He argues that the productivity of economic units - whether families, firms, or nation states - is affected by the degree of cooperation between the members of these units, which cannot be fully understood unless cultural dynamics are considered. Economic and cultural determinants of performance are combined into a single analytical framework, applying theory to a wide range of topical issues which it is hoped will be of major interest to policy-makers and strategists in the US, Europe and Japan. These include the use of corporate culture to engineer a climate of trust within the firm, and the use of joint ventures to extend networks of trust into other firms as well. The book's international perspective highlights the way cultural differences influence innovation and competitiveness at both the corporate and national level.

About this title

Review

I was glad to come across a book which moves away from inconclusive numerical comparisons and sheds some light on why even someone who welcomed the 1980s emphasis on competition and deregulation should still feel uneasy about some of the culturual aspects of the Thatcher revolution, including those that live on under the Major government. (Samuel Brittan, Financial Times)

tightly argued and wide ranging book (Business History)

stimulating book (Business Economist)

About the Author

Mark Casson is at University of Reading.

Edition details

• Publisher: Clarendon Press
• Publication date: 1990
• Language: English
• ISBN 10: 0198283261
• ISBN 13: 9780198283263
• Binding: Hardcover
• Edition number: 1
• Number of pages: 248