Entrepreneurship: (includes CD) (Oxford Higher Education)

Roy, Rajeev

ISBN 10: 0198072635 ISBN 13: 9780198072638

Publisher: OUP India, 2011

Synopsis

The second edition of Entrepreneurship continues to provide management students and entrepreneurs an insight into the nuances of starting and managing a business in India. It starts by introducing the concept to the readers before moving on to explain the financing options and the operational aspects of a start-up business. Key concepts, such as business models, business plan, human resource management, entrepreneurial finance, and marketing, have been explained in detail in separate chapters.

Growth and corporate social responsibility are highlighted in the last section. It includes chapters on growth, exit strategies, social responsibility, and the social entrepreneur.

The accompanying CD includes start-up documentation, applications, templates, and checklists required by entrepreneurs to start a business in India. It also contains video clippings of successful entrepreneurs sharing their experiences.

About this title

About the Author

Dr Rajeev Roy is Associate Professor, Xavier Institute of Management, Bhubaneshwar, and teaches marketing and Entrepreneurship. An Alumnus of Indian Institute of Management (IIM) Ahmedabad and PhD (Marketing) from Utkal University, he is visiting faculty in several reputed institutions on Indian and abroad.

Edition details

• Publisher: OUP India
• Publication date: 2011
• Language: English
• ISBN 10: 0198072635
• ISBN 13: 9780198072638
• Binding: Product Bundle
• Edition number: 2
• Number of pages: 616