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Synopsis
Marketing continues to be a principles-based, relevant introduction to the subject for undergraduate students in South Africa. The fourth edition of this title covers issues like pricing, product labelling and sponsorship, as well as a wealth of examples to guide students through new topics such as green marketing and marketing communication.
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About the Author
C. Lamb, J. Hair, C. McDaniel, C. Boshoff, N. Terblanche
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Marketing 4e
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
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paperback. Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Seller Inventory # rev7917073046
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