Business Ethics: Principles and Practices (Oxford Higher Education) - Softcover

Albuquerque, Daniel

Softcover

ISBN 10: 0195699645 ISBN 13: 9780195699647

Publisher: OUP India, 2009

Synopsis

Starting with a broad overview of the meaning and scope of ethics and the development of ethical thought, the book puts forward the applications of ethical standards to business areas such as corporate governance, marketing and brand management, advertising, and finance. The discussion shifts to a more human level with the various issues of the workplace ethics as well as consumer rights. Special focus is given to ethical choices related to the environment, cyber space and criminal intimidation. Contemporary issues like corporate code of ethics, political correctness and the role played by NPO and NGO in upholding moral values are discussed in detail. Finally, several open-ended issues like Intellectual Property.

The book follows a debate-based approach where both for and against views are presented, followed by concept analysis and logical deductions. This approach is well aided with a number of caselets, case studies and end chapter review questions. This book will also serve as a useful reference for BBA faculty and professionals.

About this title

Product Description

Please Read Notes: Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may be printed on the book, but Book name, contents, and author are exactly same as Hardcover Edition. Fast delivery through DHL/FedEx express.

Edition details

• Publisher: OUP India
• Publication date: 2009
• Language: English
• ISBN 10: 0195699645
• ISBN 13: 9780195699647
• Binding: Paperback
• Number of pages: 512