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Services: Marketing, Operations, and Management: Services: Marketing, Operations and Management - Softcover
Synopsis
Services: Marketing, Operations, and Management is a comprehensive textbook specially designed to meet the needs of postgraduate management students. It explores the core concepts of the service industry and uses numerous examples, exhibits, flowcharts, formats, and illustrations to explain them.
Beginning with the introduction of the service industry, the book elaborates on the service product and the importance of market resarch in the service industry. Imparting an understanding of consumer behaviour, the book discusses segmentation, targeting and positioning in competitive markets. Important service concepts like customer perception of service, customer expectations, and physical evidence are explained. How to manage service operations and processes, evaluating customer feedback and service recovery, managing distribution channels in service industry and managing people are elaborated on. The book also discusses pricing strategies for service and promotion mix. Key contemporary issues like impact of technology, managing quality and excellence, ethics in service marketing, strategies for business growth and emerging service sectors are also explored in detail.
Management students will find this book highly useful for its coverage of the key concepts explained through industry-related examples, flowcharts, tables, formats, and illustrations. With its practice-orientated approach, the book would also be useful to professionals in the service industry.
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Product Description
Please Read Notes: Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may be printed on the book, but Book name, contents, and author are exactly same as Hardcover Edition. Fast delivery through DHL/FedEx express.
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Services Marketing, Operations, and Managment
Published by
Oxford University Press, 2009
ISBN 10: 0195689089
ISBN 13: 9780195689082
Used
Paperback
Seller: Irolita Books, Aurora, ON, Canada
Seller rating 5 out of 5 stars
Paperback. Condition: NEAR FINE. Light shelfwear. Otherwise like new. 584 pages. -- Please feel free to ask for additional information, or detailed photos. Ships with tracking. Seller Inventory # 9536
Quantity: 1 available
Stock Image
Services: Marketing, Operations, and Management: Services: Marketing, Operations and Management
Published by
Oxford University Press, 2009
ISBN 10: 0195689089
ISBN 13: 9780195689082
Used
Softcover
Seller: OM Books, Sevilla, SE, Spain
Seller rating 5 out of 5 stars
Condition: Usado - bueno. Seller Inventory # 9780195689082
Quantity: 1 available