Items related to Marketing: Theory, Evidence, Practice
Synopsis
Tells the story of marketing, its theories, concepts, and real life applications with a realistic overview of the marketing world.
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About the Author
Professor Byron Sharp, Director, Ehrenberg-Bass Institute for Marketing Science, University of South Australia
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Marketing: Theory, Evidence, Practice
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Oxford University Press (edition 2), 2018
ISBN 10: 0195590295
ISBN 13: 9780195590296
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Paperback. Condition: Very Good. 2. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0195590295-11-1
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Marketing: Theory, Evidence, Practice
Published by
Oxford University Press, 2018
ISBN 10: 0195590295
ISBN 13: 9780195590296
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Softcover. Condition: Très bon. Ancien livre de bibliothèque avec équipements. Edition 2018. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2018. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # I-493-964
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Marketing: Theory, Evidence, Practice
Published by
Oxford University Press, 2018
ISBN 10: 0195590295
ISBN 13: 9780195590296
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Condition: good. This book is in good condition. The cover has minor creases or bends. The binding is tight and pages are intact. Some pages may have writing or highlighting. Seller Inventory # BRV.0195590295.G
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Marketing : Theory - Evidence - Practice
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Marketing
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Oxford University Press Australia, 2017
ISBN 10: 0195590295
ISBN 13: 9780195590296
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PAP
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # GB-9780195590296
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Marketing (Paperback)
Published by
Oxford University Press Australia, Melbourne, 2017
ISBN 10: 0195590295
ISBN 13: 9780195590296
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Paperback. Condition: new. Paperback. TODAYS STUDENTS - TOMORROWS PROFESSIONALSMarketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers. Providing an evidence-based introduction to marketing, this Australasian text focuses on marketing metrics, consumer behaviour and business buyer behaviour, as well as exploring the application of B2B marketing. It challenges traditional marketing theories and concepts, presenting a research-driven framework for understanding the marketing process.This text is a comprehensive guide, with a full suite of lecturer resources, and provides the support and materials that you need to help create tomorrows marketing professionals.NEW TO THIS EDITIONNew chapter: Selling and Sales Management Focuses on the importance of personal selling, B2B selling, key account management, personal selling within consumer markets, call centres, sales management, the strategic role of personal selling, the impact of social media and ethics in sellingNew chapter: Developing and Implementing a Marketing Plan Covers the role and benefits of marketing planning, when marketing planning occurs, the marketing planning process, key observations on marketing planning, market selection and marketing objective setting and what design brings to strategic marketing and planningNew chapter: Social Marketing Focuses on the application of social marketing, application at brand and category level, segmentation and targeting, effective social marketing campaigns and the evaluation of social marketingRevised chapter: The Marketing Environment Focuses on the marketing environment, the micro-environment, the macro-environment and monitoring and responding to environmental changeUpdated industry insights, case studies and major case studies throughout the textbook (including over 25 new case studies)Updated and new practitioner profiles Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780195590296
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Marketing: Theory, Evidence, Practice
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OUP Australia & New Zealand 2017-11-30, 2017
ISBN 10: 0195590295
ISBN 13: 9780195590296
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Marketing : Theory - Evidence - Practice
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Marketing : Theory - Evidence - Practice
Published by
Oxford University Press, 2018
ISBN 10: 0195590295
ISBN 13: 9780195590296
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Marketing: Theory - Evidence - Practice
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Paperback. Condition: Brand New. 2nd pap/psc edition. 832 pages. 9.50x8.00x1.25 inches. In Stock. Seller Inventory # __0195590295
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