An Introduction to Public Relations and Communication Management, 2e - Softcover

Chia, Joy; Synnott, Gae

Softcover

ISBN 10: 0195578600 ISBN 13: 9780195578607

Publisher: OUP Australia & New Zealand, 2012

Synopsis

An Introduction to Public Relations and Communication Management, 2e brings together an international and local focus with research from academic researchers, case studies and firsthand accounts of public relations in practice.

About this title

About the Author

Joy Chia is the Head of the School of Applied Media and Social Sciences, Monash University. In her previous position she was the academic director of the public relations undergraduate and postgraduate programs at the University of South Australia. Joy is a Fellow of the Public Relations Institute of Australia (PRIA) and past PRIA (SA) President.

Dr Gae Synnott is the director of Synnott Mulholland Management Services (SMMS), a Perth-based management and communications consultancy, and is a Fellow of the Public Relations Institute of Australia (PRIA). SMMS, which has been in operation since mid 1997, provides advice mainly to state and local government, as well as to the resources sector in Western Australia.

Edition details

• Publisher: OUP Australia & New Zealand
• Publication date: 2012
• Language: English
• ISBN 10: 0195578600
• ISBN 13: 9780195578607
• Binding: Paperback
• Edition number: 2
• Number of pages: 432