An Introduction to Public Relations:: An Introduction to Public Relations:: From Theory to Practice - Softcover

Chia, Joy; Synnott, Gae

 
9780195564655: An Introduction to Public Relations:: An Introduction to Public Relations:: From Theory to Practice

Synopsis

Introduction to Public Relations addresses the key theoretical and practical course requirements with a focus on Australian public relations education and practice. The textbook's approach is one that engages students and points them to ways to extend their knowledge, to gain local and international perspectives, and to understand the wider perspectives of the profession and its possibilities. The text is not intended to provide all the answers or to include all of public relations practice, but rather to focus on what is core, what is emerging and what is challenging the profession.

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