Quantitative Research Methods for Communication: A Hands-On approach - Softcover

Wrench, Jason; Thomas - Maddox, Candice; Peck Richmond, Virginia; McCroskey, James

Softcover

ISBN 10: 0195337476 ISBN 13: 9780195337471

Publisher: OUP USA, 2008

Synopsis

This book takes a unique approach to quantitative research by showing students that numbers do not have to be intimidating. The hand-on approach introduces students to the scientific methods behind quantitative research and explans how faces are discovered via research. Along with providing a history of social science researhc, the authors illustrate the usefulness of understanding quantitative research methods. The case studies and data sheets provided throughout, are excellent pedagogical examples and outline studies that are of interest to many students.

About this title

About the Author

Jason S. Wrench is Assistant Professor in the Department of Communication and Media at the State University of New York at New Paltz.

Candice Thomas-Maddox is Regional Coordinator and Associate Professor of Communication Studies at Ohio University Lancaster.

Virginia Peck Richmond is Professor and Chair of the Communication Studies Department at the University of Alabama at Birmingham and Professor of Communication Studies (Emerita) at West Virginia University.

James C. McCroskey is Scholar in Residence in the College of Arts and Humanities at the University of Alabama at Birmingham and Professor of Communication Studies (Emeritus) at West Virginia University.

Edition details

• Publisher: OUP USA
• Publication date: 2008
• Language: English
• ISBN 10: 0195337476
• ISBN 13: 9780195337471
• Binding: Paperback
• Number of pages: 512