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Beyond Greed and Fear Understanding Behavioral Finance and the Psychology of Investing - Softcover

Book 10 of 26: Financial Management Association Survey and Synthesis

Shefrin, Hersh

 
9780195304213: Beyond Greed and Fear Understanding Behavioral Finance and the Psychology of Investing

Synopsis

Shows you the most common, but costly, mistakes money professionals make, and how to avoid making them

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About the Author

Hersh Shefrin holds the Mario L. Belotti Chair in Finance at the Leavey School of Business, Santa Clara University.

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