Lend Me Your Ears: All You Need to Know About Making Speeches And Presentations - Hardcover

Atkinson, J. Maxwell

Hardcover

ISBN 10: 0195300742 ISBN 13: 9780195300741

Publisher: Oxford Univ Pr, 2005

Synopsis

We're not sure what the expected outcome was when PowerPoint first emerged as the industry standard model of presentation, but reality has shown few positive results. Research reveals that there is much about this format that audiences positively dislike, and that the old school rules of classical rhetoric are still as effective as they ever were for maximizing impact. Renowned communications researcher, consultant, and speech coach Max Atkinson presents these findings and more in a groundbreaking and refreshing approach that highlights the secrets of successful communication, and shows how anyone can put these into practice and become an effective speaker or presenter.

About this title

About the Author

Max Atkinson is visiting professor at the Henley Management College, UK.

Edition details

• Publisher: Oxford Univ Pr
• Publication date: 2005
• ISBN 10: 0195300742
• ISBN 13: 9780195300741
• Binding: Hardcover
• Language: English
• Number of pages: 376