Synopsis
Describes the impresive strategic turnaround at General Motors beginning in the early 1990s that has brought it back from the brink of bankruptcy. Focuses on how other companies in a variety of industries can learn from GM's experience.
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About the Author
Vincent P. Barabba currently, he serves as Chairman of the Market Insight Corporation and the Internet Home Alliance and is a fellow of the Diamond Cluster.
"About this title" may belong to another edition of this title.
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Surviving Transformation : Lessons from GM's Surprising Turnaround
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Surviving Transformation
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Surviving Transformation : Lessons from GM's Surprising Turnaround
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Oxford University Press, 2004
ISBN 10: 0195171411
ISBN 13: 9780195171419
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Surviving Transformation
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ISBN 10: 0195171411
ISBN 13: 9780195171419
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Hardback. Condition: New. How did a major corporation manage to turn itself around while Wall Street and others continued to predict its slow death? The answer may surprise you, and it provides a model for corporate transformation for any company or government agency operating in a world of accelerating change. The company is General Motors, and this book tells how it was able to change the way important decisions were made, leading to resurgence in business across its many product lines. At the beginning of the 1990s, GM was perceived by nearly everyone as falling behind its competitors at an alarming rate. By the beginning of the twenty-first century, though, the company had comestorming back with successful new automobiles and new business concepts that captured new markets, while simultaneously holding on to many of its existing customers. What GM did is not just the story of a single automaker, but rather a compelling insight into an approach for any business organization that is faced with the need for a true transformation. As many companies have discovered, efforts at transformation too often fail. GM's successful transformation illustrates the importance ofmanagement's ability to change its mindset and make the tough decisions that revitalize business with bold new products and business concepts. At the heart of successful transformation is theimagination, courage and leadership required to visualize the kind of company an organization wants to become and then work toward that goal. With the destination set and understood by those who will need to implement the changes, decision-makers find it less difficult to overcome impediments to achieving their goal while finding creative ways of doing what may seem impossible. The lessons from GMs turnaround can help any business organization change and keep pace with today's turbulentmarketplace. Seller Inventory # LU-9780195171419
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Surviving Transformation: Lessons from GM's Surprising Turnaround (eng)
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Surviving Transformation : Lessons from GM's Surprising Turnaround
Published by
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ISBN 10: 0195171411
ISBN 13: 9780195171419
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Surviving Transformation: Lessons from GM's Surprising Turnaround
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Condition: New. Describes the impresive strategic turnaround at General Motors beginning in the early 1990s that has brought it back from the brink of bankruptcy. Focuses on how other companies in a variety of industries can learn from GM's experience. Num Pages: 280 pages, 14 halftones, 38 line illus. BIC Classification: KJC; KNDR. Category: (P) Professional & Vocational. Dimension: 241 x 163 x 23. Weight in Grams: 542. . 2004. Illustrated. hardcover. . . . . Seller Inventory # V9780195171419
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