Global Strategy: Creating and Sustaining Advantage across Borders (Strategic Management Series) - Hardcover

Book 2 of 3: Strategic Management

Inkpen, Andrew; Ramaswamy, Kannan

 
9780195167207: Global Strategy: Creating and Sustaining Advantage across Borders (Strategic Management Series)

Synopsis

How can firms compete in a global environment?

"synopsis" may belong to another edition of this title.

Synopsis

Global Strategy deals with the question of how firms can compete in a global environment. Andrew Inkpen and Kannan Ramaswamy examine the issues considered central to the study of strategic management in a global context, such as the nature of global advantage, strategic alliances, competing in emerging markets, international corporate governance, global knowledge management, and ethical issues in international business. By integrating academic research with practical examples and case studies the book informs students and managers of global business about a diverse set of important strategic issues.

"About this title" may belong to another edition of this title.