A Practical Guide to Behavioral Research: Tools and Techniques - Softcover

Sommer, Robert

Softcover

ISBN 10: 0195067134 ISBN 13: 9780195067132

Publisher: Oxford University Press Inc, 1991

Synopsis

This authoritative, yet accessible book presents the principal techniques of empirical behavioral research through a practical hands-on approach. The text describes four major research methods: observation, experiment, interview, and questionnaire. Additional techniques and tools such as simulation, trace and archival measures, content analysis, and case study are also presented. An extensive and up-to-date chapter describes the process of library and background research. In addition to clarifying and demystifying research, the text extends the discussion to the ethics of research, dissemination of information, public presentation, and the art of writing journal articles. The writing style is lively and straightforward, and the authors include many updated examples. This new edition also features more information about work being done outside North America. The new edition features more information on work being done outside North America, and includes many updated examples. This is an invaluable reference for anyone who is engaged in behavioral studies.

About this title

Synopsis

This introduction to behavioural research methods has been designed for students of psychology, sociology and anthropology, and also for those in such fields as education, business, urban planning and architectural design, for whom the systematic study of behaviour is important.

Edition details

• Publisher: Oxford University Press Inc
• Publication date: 1991
• Language: English
• ISBN 10: 0195067134
• ISBN 13: 9780195067132
• Binding: Paperback
• Edition number: 3
• Number of pages: 378