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Synopsis
A clear, concise guide to the tools and techniques of behavioral research, this updated second edition stresses a hands-on, multimethod approach to undergraduates in many fields of study. It covers both laboratory and field experimentation, and addresses questions that often confront beginners, such as how to conduct an interview, how to design a questionnaire, and how to make systematic observations of behavior. The book will give students a solid grounding in methods of observation, in experiment and survey design, and in techniques of sampling, statistics, and analysis.
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Synopsis
For the new edition, the authors have added material on the use of computers and calculators in behavioural research, the analysis of variance, mail surveys, video as a research tool and writing reports other than scientific articles.
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A Practical Guide to Behavioral Research: Tools and Techniques Sommer, Robert; Sommer, Barbara B.
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A Practical Guide to Behavioral Research: Tools and Techniques
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Oxford University Press, 1986
ISBN 10: 0195039785
ISBN 13: 9780195039788
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